Reverse innovations bridging the gap between entrepreneurial orientation and international performance

What is it about?

Multinationals from emerging economies (such as Brazil and India) are increasingly successful in internationalizing their businesses to developed economies. One of their strategies is to use reverse innovation - i.e. clean slate, super value, and technologically advanced products originating from emerging markets - that they bring to developed markets. We study why some emerging market multinationals are successful in reverse innovation and why others are not.

Featured Image