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Place competition forces cities to think about their global positioning. Events have become a tool for city marketing, but increasingly they are also using evetns as a means of improving or making places.

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This page is a summary of: From place branding to placemaking: the role of events, International Journal of Event and Festival Management, March 2017, Emerald, DOI: 10.1108/ijefm-09-2016-0063.
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