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A qualitative study on the 20th oldest family business in the world, and the oldest family business in Latin America, found that their evolutionary strategy supports their sustainable longevity.
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This page is a summary of: Effectuation and strategic evolution for sustainable longevity: the case of a 19th-generation family firm, International Journal of Entrepreneurial Behaviour & Research, November 2023, Emerald,
DOI: 10.1108/ijebr-07-2023-0684.
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