Cooperation for the implementation of digital applications in rural cultural tourism marketing

What is it about?

Digital applications can have enormous potential for marketing of cultural tourism attractions in rural areas. Strategic cooperation are needed to implement them succesfully. However, such possibilities are rarely used in practice, let alone evaluated. Our paper responds to this by identifying pitfalls in the use of cooperation for the implementation of digital applications in rural cultural tourism marketing.

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Why is it important?

By examining an exemplary cooperation project, the paper fills an existing research gap, as there has been little knowledge in empirical cultural tourism research about the special conditions for using cooperation to implement digital applications in rural cultural tourism marketing.