Effect of service quality on visitor satisfaction, destination image and destination loyalty – practical, theoretical and policy implications to avitourism

What is it about?

Dileep Kumar Mohanachandran prof.dr.dil@gmail.com Avitourism or bird-watching tourism is a nish tourism. Available information related to this tourism is at rudimentary level. Though avitourism has bright its prospects, seldom any study has conducted with the support of quantitative empirical observations. The present study observations extends more reliable information on avitourism to the researchers and stakeholders detailing the relationship between service quality, destination image and destination loyalty through visitor satisfaction.

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