What is it about?
Social Entrepreneurs are devoting efforts in service innovation of rural tourism for personal enthusiasm and public welfare through service science. A case study of rural tourism, Hengshan located in Taiwan, can be paradigms of studies of social entrepreneurship, rural tourism, service innovation, and service science.
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Why is it important?
Service Science is an emerging interdisciplinary field that advocates real actions to promote collaborations among entities and stakeholders for value added to our society. This study of social entrepreneurship and rural tourism is not only a research but also an action to offer solutions for young people's careers and villages' future through the activism of Service Science.
Perspectives
Researching by doing can offer more insights and value to both academia and practices. The philosophy and methods of Service Science are worth of promoting, learning, and adapting.
Dr. Kang-Lin Peng
Hong Kong Polytechnic University
Read the Original
This page is a summary of: Social entrepreneurs: innovating rural tourism through the activism of service science, International Journal of Contemporary Hospitality Management, June 2016, Emerald,
DOI: 10.1108/ijchm-12-2014-0611.
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