What is beautiful is good: attractive avatars for healthier dining and satisfaction

What is it about?

Our study explores how the design of avatars in digital platforms can influence healthier eating choices and enhance customer satisfaction in the restaurant industry. We conducted experiments to examine the effects of avatar appearance, humor, and persuasive communication on consumer behavior. This summary aims to make our findings accessible and understandable, highlighting the potential of avatars as innovative tools for promoting health-conscious dining experiences.

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