What is it about?
This study examines how blockchain technology can improve trust in the restaurant industry by tracking the origin and quality of food. By conducting various experiments and workshops in different restaurant settings, we discovered that blockchain enhances customer satisfaction by ensuring food safety and quality. This research is significant for restaurant owners, tech companies, and policymakers, highlighting blockchain's potential to elevate customer service and decision-making in hospitality.
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This page is a summary of: Blockchain=better food? The adoption of blockchain technology in food supply chain, International Journal of Contemporary Hospitality Management, February 2024, Emerald,
DOI: 10.1108/ijchm-06-2023-0752.
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