Sharing tourism experiences and reviews in social media
What is it about?
The aim of this article is twofold: (i) to perform a synthesis of academic research published between 2009 and 2016 regarding the changes in tourism consumer behaviour brought about by the use of social media (SM); and (ii) to suggest a set of strategies for tourism businesses to seize opportunities and deal with resulting challenges
Why is it important?
This article suggests a range of adequate strategies, along with operational actions, formulated for industry practitioners in the fields of management and marketing of tourism businesses and destinations
The following have contributed to this page: Professor Marios D. SOTIRIADIS
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