What is it about?
The aim of this article is twofold: (i) to perform a synthesis of academic research published between 2009 and 2016 regarding the changes in tourism consumer behaviour brought about by the use of social media (SM); and (ii) to suggest a set of strategies for tourism businesses to seize opportunities and deal with resulting challenges
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Why is it important?
This article suggests a range of adequate strategies, along with operational actions, formulated for industry practitioners in the fields of management and marketing of tourism businesses and destinations
Perspectives
Three main research themes that were identified and investigated, classified into two major categories, namely, consumer perspective and provider perspective: (i) the antecedents (factors motivating and influencing tourists); (ii) the influence of online reviews on consumer behavior; and (iii) the impact of these reviews on tourism businesses (providers’ perspective).
Professor Marios D. SOTIRIADIS
University of South Africa
Read the Original
This page is a summary of: Sharing tourism experiences in social media, International Journal of Contemporary Hospitality Management, January 2017, Emerald,
DOI: 10.1108/ijchm-05-2016-0300.
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