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Flash sales, daily deals, social coupons.. What are the pros and cons for hotels? And above all, do they pay off? This article offers answers to these questions...

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This page is a summary of: The perceived effectiveness of social couponing campaigns for hotels in Italy, International Journal of Contemporary Hospitality Management, October 2015, Emerald,
DOI: 10.1108/ijchm-02-2014-0090.
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