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Trust in banks and other traditional financial service institutions is known to be an important descriptor of the choice to remain unbanked. Using data from a large national dataset and a conceptual framework borrowed from the health services profession, univariate statistics, a Random Forest Boruta algorithm, and a logit model were used to examine the factors associated with distrust in banks. Results from the analyses show that distrust of banks is multi-layered where being older, believing the country is heading in the wrong direction, and being less confident in one’s ability to obtain a personal loan in the amount of $1 to $999 are important factors related to distrust of banks among the unbanked. The paper provides a discussion about ways these variables can be utilized to address the persistent problem of unbanked status in the United States. Implications for practitioners, researchers, and policymakers are provided.

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This page is a summary of: Distrust of banks among the unbanked and banked, International Journal of Bank Marketing, June 2023, Emerald,
DOI: 10.1108/ijbm-10-2022-0441.
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