Managing brand identity: effects on the employees

Rafael Bravo, Isabel Buil, Leslie de Chernatony, Eva Martínez
  • The International Journal of Bank Marketing, February 2017, Emerald
  • DOI: 10.1108/ijbm-10-2015-0148

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1108/ijbm-10-2015-0148

The following have contributed to this page: Rafael Bravo

In partnership with: