Brand equity and customer behavioral intentions: a mediated moderated model

  • Meena Rambocas, Vishnu M. Kirpalani, Errol Simms
  • The International Journal of Bank Marketing, February 2018, Emerald
  • DOI: 10.1108/ijbm-09-2016-0139

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http://dx.doi.org/10.1108/ijbm-09-2016-0139

The following have contributed to this page: Professor Vishnu (nickname Manek) H kirpalani and Dr Meena Rambocas