What is it about?
This study aims to test the conceptual model of consumers’ intention and satisfaction towards mobile wallets. This study uses integrated UTAUT model which includes variables like ease of use, trust, security, self-efficacy etc. and an additional variable Hedonism to test the consumers’ behaviour in the context of mobile technology. Regression Analysis, ANOVA and descriptive analysis is used to test the relationship among several dimensions like perception, preference, satisfaction and usage rate of mobile wallets in north India.
Featured Image
Why is it important?
This study is done on Indian consumers and their perception towards mobile wallet services. Similar study is done in various countries but this study is unique in the Indian context
Perspectives
Writing this article was a great learning and provide us the opportunity to understand consumer perception towards mobile wallets. Consumers views were carefully monitored and explained in the study
nidhi singh
Jaipuria Institute of Management
Read the Original
This page is a summary of: Consumer preference and satisfaction of M-wallets: a study on North Indian consumers, International Journal of Bank Marketing, September 2017, Emerald,
DOI: 10.1108/ijbm-06-2016-0086.
You can read the full text:
Contributors
The following have contributed to this page
