What is it about?
Link between internal marketing , employee job satisfaction and performance in microfinance institutions
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Why is it important?
This study focuses on marketing issues in microfinance which has been rarely analyzed
Perspectives
Microfinance market is now saturated and needs marketing studies
Prof. Eddy BALEMBA EBK KANYURHI
CATHOLIC UNIVERSITY OF BUKAVU
Read the Original
This page is a summary of: Internal marketing, employee job satisfaction, and perceived organizational performance in microfinance institutions, The International Journal of Bank Marketing, July 2016, Emerald,
DOI: 10.1108/ijbm-06-2015-0083.
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