Conceptualization and measurement of customer perceived value in banks

Eduardo Soares Parente, Francisco José Costa, Aurio Lucio Leocádio
  • The International Journal of Bank Marketing, June 2015, Emerald
  • DOI: 10.1108/ijbm-04-2014-0051

Customer Perceived Value in Banks

What is it about?

Conceptualization and Measurement of Customer Perceived Value in Banks

Why is it important?

Our findings show how to measure customer perceived value in banks.

Perspectives

Eduardo Parente
Universidade da Integracao Internacional da Lusofonia Afro-Brasileira

Helps managers, researchers and professionals that are involved in marketing areas at banks

Read Publication

http://dx.doi.org/10.1108/ijbm-04-2014-0051

The following have contributed to this page: Dr Aurio Lucio Leocadio and Eduardo Parente