What is it about?
This purpose of this paper is to investigate the status of Islamic banking in Lebanon, through addressing the perceptions of existing and potential clients. The study has two objectives: one is to identify and measure the factors that clients perceive as important in deciding to patronize an Islamic bank, and the other is to draw a client profile for Islamic banks operating in Lebanon.
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Why is it important?
The findings of this study will help refocus the marketing strategies of Islamic banks in Lebanon by addressing the concerns of existing and potential clients. The implications of the study may also apply to other developing non-GCC countries in the MENA region.
Perspectives
This paper identifies the potential client basefor Islamic banks in the non-GCC MENA region, and addresses their main concerns.
Dr Rima M. Bizri
Rafik Hariri University
Read the Original
This page is a summary of: A study of Islamic banks in the non-GCC MENA region: evidence from Lebanon, International Journal of Bank Marketing, April 2014, Emerald,
DOI: 10.1108/ijbm-04-2013-0035.
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