What is it about?
We propose, contrary to what was previously believed, that a green image increases student loyalty. This is one of the earliest studies of student loyalty in higher education that focuses on a green context.
Featured Image
Why is it important?
The conceptual framework developed in this study could facilitate the theoretical and practical implications for enhancing loyalty of students in higher education.
Read the Original
This page is a summary of: A conceptual framework for higher education student loyalty from the green marketing perspective, Higher Education Skills and Work-based Learning, March 2023, Emerald,
DOI: 10.1108/heswbl-08-2022-0165.
You can read the full text:
Contributors
The following have contributed to this page
