Evaluating a communications campaign to reduce blood clots

What is it about?

This paper evaluates a major national healthcare communications campaign, from the perspective of the front line staff at a UK NHS hospital.

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Why is it important?

Reducing the number of deaths attributable to hospital acquired VTE is a clinical priority within the health services in many countries. The findings from this study highlight the role of the VTE campaign in achieving this goal, provide an insight into the key components of an effective communication campaign and identify recommendations for future campaigns.