Moving beyond the business plan in enterprise education

Colin Jones, Andy Penaluna
  • Education + Training, November 2013, Emerald
  • DOI: 10.1108/et-06-2013-0077

Limitations of educating for enterprise and entrepreneurship through business plans

What is it about?

Business planning has often been used as a means to develop entrepreneurial mindsets. The article critiques the approach and indicates perceived limitations.

Why is it important?

In an environment where new learners have to live and work in ever changing environments, alternatives to the business plan approach need to be considered


Professor Andrew D Penaluna
University of Wales Trinity Saint David

As someone who has only used venture plans as temporary insights and not overly fixed goal generating approaches, and bearing in mind my own feedback from 30+ years of alumni about the usefulness of their educational experiences, I think the article offers insights into why we as authors make the arguments we do.

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The following have contributed to this page: Professor Andrew D Penaluna