What is it about?
The study reports perceptions of Northern and Southern Mediterranean tourists about their quality of service experience in several destinations
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Why is it important?
It is the first time to contrast Mediterranean tourists' perceptions of their experience according to Otto and Ritchie (1006) scale
Perspectives
Service quality is not enough in tourism as the experience of the tourist in a destination is quite emotional. The scale by Otto and Ritchie (1996) includes hte subjective assessment of the tourist's experience. We use this scale to contrast perceptions of tourists about the quality of the service experience in Northern and Southern Mediterranean destinations. Management implications suggest fields to improve in the destinations under study.
Dr Carmen Pérez-Cabanero
University of Valencia
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This page is a summary of: Contrasting quality of service experience for northern and southern Mediterranean tourists, EuroMed Journal of Business, September 2015, Emerald,
DOI: 10.1108/emjb-09-2014-0032.
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