Pairing intangible cultural heritage with tourism: the case of Mediterranean diet

Marios Sotiriadis
  • EuroMed Journal of Business, September 2017, Emerald
  • DOI: 10.1108/emjb-07-2016-0019

Managing the linking of cultural heritage to tourism aiming at a mutually beneficial partnership.

What is it about?

The article proposes a conceptual framework for pairing intangible cultural heritage ICH with tourism. The utility of this framework was empirically investigated by means of a case study (Cretan Diet Festival, Greece). The proposed framework constitutes a good planning tool which will be useful both in achieving an integrated approach and as a management tool for use in assessing the effectiveness of ICH projects; (ii) a series of crucial success factors in this area; and (iii) that a culinary-based festival could be a constructive platform on certain conditions.

Why is it important?

It is important because it is the first study that suggests and empirically investigates a framework for linking ICH to tourism at destination level, taking a strategic management perspective. It provides an integrated approach incorporating the main issues.


Professor Marios D. SOTIRIADIS
University of South Africa

The suggested framework contributes to consider, approach and adopt managerial action plans in the field of developing and implementing a mutually beneficial partnership between ICH and tourism at destination level.

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The following have contributed to this page: Professor Marios D. SOTIRIADIS