Managing the linking of cultural heritage to tourism aiming at a mutually beneficial partnership.

What is it about?

The article proposes a conceptual framework for pairing intangible cultural heritage ICH with tourism. The utility of this framework was empirically investigated by means of a case study (Cretan Diet Festival, Greece). The proposed framework constitutes a good planning tool which will be useful both in achieving an integrated approach and as a management tool for use in assessing the effectiveness of ICH projects; (ii) a series of crucial success factors in this area; and (iii) that a culinary-based festival could be a constructive platform on certain conditions.

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Why is it important?

It is important because it is the first study that suggests and empirically investigates a framework for linking ICH to tourism at destination level, taking a strategic management perspective. It provides an integrated approach incorporating the main issues.

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