Factors that impact farmers’ engagement in local food brand development

  • Dimitrios Tselempis, Philippos Karipidis, Dionysios Tzimas, Ioanna Karypidou
  • EuroMed Journal of Business, December 2019, Emerald
  • DOI: 10.1108/emjb-06-2019-0079

What is it about?

High- and low-quality food producers use the same local/regional -no registered- names for the different food qualities. This leads consumers to face a high level of buying uncertainty, and producers to lack incentives to make improvements and provide higher quality. The present study explores farmers’ willingness to engage in brand development schemes, focusing on their intention to participate in a local brand development project and their willingness to pay (WTP) for such collective brand development.

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The following have contributed to this page: Professor Philippos I. Karipidis