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A satisfying scuba diving experience is linked to the appreciation of marine life and healthy ecosystems. This study examines divers’ preferences, motivations for recreational diving experiences, and their propensity toward conservation in three scarcely explored North Africa tourist destinations. A limited flow of divers, together with a moderate propensity toward conservation, affects the ability of diving tourism segment to generate significant socioeconomic benefits for the local development in these three destinations. However, establishing an MPA could drive the diving sector toward sustainability, improving conservation awareness, and increasing the satisfaction of divers

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This page is a summary of: Scuba diving tourism and the challenge of sustainability: evidence from an explorative study in North African-Mediterranean countries, EuroMed Journal of Business, April 2023, Emerald,
DOI: 10.1108/emjb-04-2022-0085.
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