What is it about?
People visit malls not only to buy a product they need but also to enjoy the atmosphere or environment of the shopping center. Based on design and eco-natural environment, this study analyzes the attraction factors of shopping centers.
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Why is it important?
The structural equation model (AMOS) enables the authors to discuss the influence of the design of green and natural spaces in the commercial management of shopping centers, given its positive and significant effect on the intention to visit.
Perspectives
The literature on the attraction factors of shopping centers has focused on the possibility of model creation to determine the demand for attraction and the intention to visit. These approaches have contributed to the development of new integrated management models based on the permanent assessment of consumers on the primary attributes and factors that comprise this attraction. Based on the foregoing arguments, this study measures the attraction factors integrating a factor denominated herein as design perception and the eco-natural environment. Therefore, the originality of this study lies in two aspects: 1) the design and eco-natural environment proposal as an attraction factor of shopping centers and 2) the consideration of statistical relations between the attraction factors (including the design and the eco-natural environment) and the intention to visit as a dependent variable in a complete structural equation model.
Leonardo Ortegón-Cortázar
Institucion Universitaria Politecnico Grancolombiano
Read the Original
This page is a summary of: Attraction factors of shopping centers, European Journal of Management and Business Economics, July 2017, Emerald,
DOI: 10.1108/ejmbe-07-2017-012.
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