Exploring brand associations: an innovative methodological approach

Belinda Crawford Camiciottoli, Silvia Ranfagni, Simone Guercini
  • European Journal of Marketing, May 2014, Emerald
  • DOI: 10.1108/ejm-12-2011-0770

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http://dx.doi.org/10.1108/ejm-12-2011-0770

The following have contributed to this page: Professor Belinda Crawford Camiciottoli and Simone Guercini