Political ideology drives the integration of country-of-origin and offshoring sustainability impact information toward globally prosocial product decisions

What is it about?

Our research reveals that certain Western citizens may be strategically using information about a product’s country-of-origin and the experiences of citizens living in a country with a developing economy (“CDE”) to guide their product purchases for improving the living conditions of these citizens. An ideological drive for dominant societal groups to forcefully suppress lower-status groups (SDO-D) is implicated in a desire to preserve or alter the globalized supply chains on which many everyday consumer goods are marketed and sold.

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