The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects

Richard Lee, Marc Mazodier
  • European Journal of Marketing, May 2015, Emerald
  • DOI: 10.1108/ejm-10-2013-0594

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http://dx.doi.org/10.1108/ejm-10-2013-0594

The following have contributed to this page: Dr RICHARD LEE and Marc Mazodier