Customer orientation and firm’s business performance

  • A moderated mediation model of environmental customer innovation and contextual factors
  • Sanja Pekovic, Sylvie Rolland
  • European Journal of Marketing, November 2016, Emerald
  • DOI: 10.1108/ejm-08-2015-0584

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http://dx.doi.org/10.1108/ejm-08-2015-0584

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