The impact of marketing activities on service brand equity

Ravi Shekhar Kumar, Satyabhusan Dash, Naresh K. Malhotra
  • European Journal of Marketing, April 2018, Emerald
  • DOI: 10.1108/ejm-05-2016-0262

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http://dx.doi.org/10.1108/ejm-05-2016-0262

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