What is it about?

This empirical study introduces the theory of corporate heritage identity stewardship. This theory explains how and why a succesfull corporate heritage identity requires managers to think, feel and act as custodians of the organisation and its corporate heritage.

Featured Image

Why is it important?

This article reports on the fist dedicated empirical study that looks into the specific management characteristics of corporate heritage organisations. It develops and outlines a theoretical framework for future reference and empirical inquiry.

Read the Original

This page is a summary of: Corporate heritage identity stewardship: a corporate marketing perspective, European Journal of Marketing, February 2015, Emerald,
DOI: 10.1108/ejm-03-2013-0169.
You can read the full text:

Read

Contributors

The following have contributed to this page