Fans’ resistance to naming right sponsorships

David M. Woisetschläger, Vanessa J. Haselhoff, Christof Backhaus
  • European Journal of Marketing, July 2014, Emerald
  • DOI: 10.1108/ejm-03-2012-0140

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1108/ejm-03-2012-0140

The following have contributed to this page: Professor David M Woisetschläger