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In this paper, we explore the role of an innovative socio-digital platform in facilitating consumer responsibilization in food consumption. This paper specifically investigates the processes involved in the cultivation of responsible consumers and uncovers the possible impacts of the same on different stakeholders in the agricultural ecosystem.

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This page is a summary of: Digital technology-enabled transformative consumer responsibilisation: a case study, European Journal of Marketing, January 2021, Emerald,
DOI: 10.1108/ejm-02-2020-0139.
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