What is it about?
How marketers make use of ideas and images associated with intersectional feminism, Black social justice activism and being "woke".
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This page is a summary of: Woke-washing: “intersectional” femvertising and branding “woke” bravery, European Journal of Marketing, December 2019, Emerald,
DOI: 10.1108/ejm-02-2019-0134.
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