Empirical research on foreign entry mode

What is it about?

How to enter a foreign market is an important decision for every firm moving beyond its own country's national boundaries. This paper reviews how firms make this decision and its implications for firm performance.

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Why is it important?

My review questions the frequent use of commonly used measures (e.g. advertising intensity) and control variables (e.g. firm size) and suggest that statements about the importance of mode choice for subsidiary performance may be premature