Attenuation of negative sponsorship effects in the context of rival sports teams’ fans

Reinhard Grohs, Heribert Reisinger, David M. Woisetschläger
  • European Journal of Marketing, November 2015, Emerald
  • DOI: 10.1108/ejm-01-2013-0010

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The following have contributed to this page: Professor David M Woisetschläger and Professor Reinhard Grohs