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The case examines Zepto's innovative approach in the quick commerce sector, emphasizing its strategies, challenges, and the impact of the pandemic on its operations and growth. There are several instances of service delivery failure and such instances could damage the reputation of the brand and customer retention.

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This page is a summary of: Zepto: redefining the future of rapid delivery, Emerald Emerging Markets Case Studies, March 2025, Emerald,
DOI: 10.1108/eemcs-12-2023-0491.
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