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Falguni Nayar, an IIM alumnus and venture investor and merchant banker for Kotak Mahindra Group for nearly 20 years, founded Nykaa. She headed institutional equities after representing the business in the UK and US. Kotak Mahindra Bank's project Managing Director in 2005. Falguni Nayar identified inconsistencies in India's Beauty and Personal Care sector in 2012. India had less beauty items than Japan or France, despite high demand, due to product unavailability in many places. Falguni launched 'Nykaa,' an online multi-beauty, personal care, and well-being store that was expanding into fashion. After 10 years, Nykaa still suffered service outages, questioning its business strategy.

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This page is a summary of: Nykaa – quench the spark: “A spark neglected burns the house!”, Emerald Emerging Markets Case Studies, November 2023, Emerald,
DOI: 10.1108/eemcs-12-2022-0468.
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