What is it about?

Your Film, launched by filmmaker Ram Gopal Varma, invites audiences to help make creative decisions like casting and script selection, aiming to democratize filmmaking. However, Varma faces a challenge: will public input enhance or disrupt the quality and flow of professional film production?

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This page is a summary of: “Your Film” – a leap toward co-creation in the film industry, Emerald Emerging Markets Case Studies, June 2025, Emerald,
DOI: 10.1108/eemcs-11-2024-0475.
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