What is it about?
This case explains how a commodity could be branded
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Why is it important?
It is useful for those in commodity business who are interested in building their brands
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This page is a summary of: Tata Wiron: branding galvanized wires, Emerald Emerging Markets Case Studies, November 2015, Emerald,
DOI: 10.1108/eemcs-11-2014-0273.
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