Tata Wiron: branding galvanized wires

  • Vijay Pundalik Bhangale, Maithili Prashant Dhuri
  • Emerald Emerging Markets Case Studies, November 2015, Emerald
  • DOI: 10.1108/eemcs-11-2014-0273

Case study on Branding

What is it about?

This case explains how a commodity could be branded

Why is it important?

It is useful for those in commodity business who are interested in building their brands

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The following have contributed to this page: Vijay Bhangale