Berrylush: scaling for growth

What is it about?

Two young MBA graduates from a top Indian business school started a company called Berrylush in 2017. Their goal was to offer high-quality western clothing for women across India. Initially, they made and designed all their products themselves and could only produce 900 units a month. However, their business quickly grew, and by 2022, they achieved their best week of sales ever, with over 50,000 orders on a major Indian fashion website. Co-founders Alok Paul and Anusha Chandrashekar expanded the company from selling only online to having physical store options as well, creating a seamless shopping experience for customers. By February 2023, they had shipped 1.37 million units. Despite their consistent growth in revenue over five years, there is now a question of whether they can maintain this positive trend.

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