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Globally, Egypt is a major contributor to plastic waste. Currently, Egypt ranks 7th out of the top 20 contributing countries to plastic waste found in the oceans, which has a dire environmental impact, especially on marine life. government efforts alone are insufficient to end deeply-rooted social and cultural behaviors around plastic bag usage. After all, plastic bags are cheap, lightweight, and relatively resilient. Our social enterprise uses upcycling technique produces a material from garbage bags which can be easily used to create durable fashionable products such as bags, wallets, and other accessories.

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This page is a summary of: Up-Fuse: International growth of an Egyptian eco-friendly social enterprise, Emerald Emerging Markets Case Studies, January 2022, Emerald,
DOI: 10.1108/eemcs-10-2020-0390.
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