What is it about?
It is about Kidzania, a new business for children, where they play to be grownups. The business model is explained, and future challenges are explained.
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Photo by Hamza El-Falah on Unsplash
Why is it important?
New business models and their development is explained. Newcomers are always underestimated andKidzania is a newcomer to the entertainment industry. What are their strategic choices?
Perspectives
Kidzania expanded across the world and is a niche business, who has played its cards wisely. Now, the future looks uncertain and challenging; what will be their next move?
Dr. David Güemes-Castorena
Tecnologico de Monterrey
Read the Original
This page is a summary of: A Mexican edutainment business model: KidZania, Emerald Emerging Markets Case Studies, November 2013, Emerald,
DOI: 10.1108/eemcs-10-2013-0192.
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