What is it about?
The discussion-based research case deals with the issues faced by the protagonist (Ms. Neelam Babardesai) like the deficiency of physical literacy in schools resulting in the disinterest of children and parents in sport and physical activity, which also might lead to health issues, later in life, minimal cooperation between entities involved with sport and development, lack of structured sports programmes and skilled human resources and the national sports policy needing better details & implementation and follow-up plans in India. Their (Tata Trusts Sports Portfolio) strategic response was based on the use of a “sports development pyramid”, capacity building, alignment with the SDGs and complementary partnerships and collaborations. What were the outcomes? Should they continue with the same strategic approach? What should be their future course of action for sport and development? How should they respond to the COVID-19 crisis? Ms. Babardesai reflected upon the above questions while concluding that India needed a long-term strategy for the development of sport.
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Why is it important?
The case makes an important contribution to the under researched domain of CSR in sports development area in Indian context. It also highlights the use and application of the sports development pyramid for development of sports by the Tata Trusts in India. It also highlights how the Trusts targeted alignment with the UN SDGs through their sports work and how they were addressed through it. An important conclusion emerging from the research is that, any sports development or CSR organisation working for developing sports, at any level i.e., physical literacy or grassroot or excellence, should seek to collaborate with other entities working at other levels in the region, so that a clear pathway exists for the athletes, coaches, and thus for the sport to develop. Sports development in India required a long-term strategy and the broad issue faced by the protagonist was how to contribute positively and sustainably for the development of sport in the country.
Perspectives
Large organisations in India that supported sports through CSR needed to report common indicators for tracking the progress of sports programmes and due to the absence of indicators, especially for physical literacy and grassroots level programmes, it was difficult to segregate them together for understanding the development of progress in sport across the nation!
Prof. Abhinava S Singh
Chimanbhai Patel Institute of Management & Research, Ahmedabad, India
Read the Original
This page is a summary of: Tata trusts: positively and sustainably contributing to the development of sport in India, Emerald Emerging Markets Case Studies, May 2021, Emerald,
DOI: 10.1108/eemcs-09-2020-0333.
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