AgriVijay’s social venture: balancing growth and social mission beyond the incubation horizon

What is it about?

AgTech Social Entrepreneurial ventures are challenging in the context of a developing nation as sufficent impetus and support is lacking. Through this case study, the authors document the journey of a young Agri Business Entrepreneur who decided to take the challenge of Empowering the Farming community in India and create a farmer centric business model which was a winning combination of the community and business alike. This case study outlines and proves the adage – ‘If there is a will, there is a way’. Panjwani and Chanchlani through their venture are proving that sustainable ventures which are farmer centric are not only possible but also profitable.

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