Alibaba: the battle against counterfeits

What is it about?

Counterfeit products constitutes more than 3 percent of the world trade. Manufacturing and selling of counterfeits have become easier than ever with the wide and easy reach of technology. The fakes manufactured in today’s era matches original products in terms of quality and performance. In addition to that, internet has smoothened the sale of such fake replicas around the globe. Alibaba Group, which owns a multitude of e-commerce platforms, faced serious problem of counterfeit selling across its various websites. The various challenges were degrading global image, rising number of fake products, and numerous law suits filed against the company. The case study will help readers to understand the critical aspects of counterfeiting and decisions involved to run such models where the platform is not a direct seller but just an online marketplace. It emphasizes how technology and brand collaboration can be used as a means to identify and remove fake product listings from such platforms thereby preserving the integrity of business. The case also stresses the need to preserve intellectual property rights and exclusivity of original brands.

Featured Image