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The case study is written on leadership during a crisis situation. Stella, the vice president of human resources management in a family-managed business organization, was disturbed by the media reports on raising Covid-19 infection in India during the first week of March 2020. She thought that a continued rise in infection could affect the business continuity as well as the safety of the employees. In her opinion, a faster introduction of a work-from-home policy could help to reduce the impact of the potential crisis. Stella understood that without the senior management team’s consent, she could not drive the IT team to implement the work-from-home measure. However, she felt that there could be challenges in convincing the senior management team which did not to treat this outbreak as of grave importance. Anticipating the unfavourable reaction, Stella planned her approach carefully by identifying and convincing influential members to support this change management initiative; nevertheless, to her dismay, her meticulous plan failed to convince the powerful members of the team who remained resisted the change proposed by her. Disappointed and surprised by their reaction, Stella wondered what she could have done to make the senior management team to accept her proposal.

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This page is a summary of: Crisis leadership in Sigmoid Group: proactiveness for business continuity, Emerald Emerging Markets Case Studies, December 2023, Emerald,
DOI: 10.1108/eemcs-03-2023-0072.
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