What is it about?
This teaching case focuses on the role of marketing in the growth and development of a social enterprise in an emerging market context
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Why is it important?
Although the number of teaching cases in the area of social entrepreneurship continues to grow, most are descriptive, providing very limited opportunities for numeric analysis. In contrast, this case requires students to analyze the marketing data provided and to make a recommendation regarding the social enterprise's Go-To-Market Strategy. In doing so, students gain practice applying concepts as well as an understanding of how marketing communications options in emerging markets differ from those in the "global north".
Perspectives
This case responds to the void I’ve experienced among social entrepreneurship cases with regard to opportunities for decision-making that are based on systematic numeric analysis of data.
Dr Monica (Diochon) Lent
Saint Francis Xavier University
Read the Original
This page is a summary of: Last mile farm inputs: farm shop delivers, Emerald Emerging Markets Case Studies, September 2016, Emerald,
DOI: 10.1108/eemcs-03-2016-0025.
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