Desiri Naturals: sustainable agriculture and eco-friendly business

What is it about?

This case discusses the business model of an environmentally friendly business. The challenges and obstacles faced by the entrepreneurs are illustrated in the case. Challenges in pricing due to the availability of low-priced mass-produced edible oil using solvent extraction process are presented in the case. . Finally, the case presents the marketing and operational challenges faced by the entrepreneurs in their quest to expand their operations.

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