Fast food investment in Barbados: the experience of McDonald’s

What is it about?

Will and Maria Winter, prospective investors from the United States, are considering opening a McDonald's franchise in Barbados. They recently visited the island to explore the business environment and discovered that while there are significant opportunities, there are also considerable challenges. Notably, McDonald's previously attempted to enter the Barbadian market but failed after just 16 months, leaving behind financial and legal issues. The Winters must analyze why McDonald's failed in the past, looking at factors such as local competition from established chains like Kentucky Fried Chicken and Chefette, cultural food preferences, and the regulatory environment. They also need to determine if they should invest at all, and if so, whether to establish a franchise independently or seek a joint venture with a local partner. Their decision will hinge on understanding the past experiences of international players in Barbados, the current market conditions, and the potential risks and rewards of entering the Barbadian fast food market.

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